About This Project

For the past 25 years, George Pimentel has documented celebrities in every capacity and context, from TIFF and Cannes, to The Oscars, The Golden Globes and the Met Gala. His body of work started in 1993 when George landed his first career break. With  his Hasselblad camera in hand, he captured his first celebrity photo of Robert De Niro at the Toronto Film Festival. He recalls, "Ever since then, it has always been my passion. I never want to intrude in their business. I build trust and try to capture the stars in their own element."